Salman Khan’s Sultan bought for Rs 55 cr by Sony Entertainment Television

Salman Khan's Sultan's satellite rights have been bought by Sony Entertainment Television for Rs 55 crores as per reports!

Salman Khan‘s Sultan shattered box office records this year. Fans who missed out on seeing the superstar conquering the ring as the troubled Sultan Ali Khan fret not. The film will be shown shortly on TV. As per a report, the film will have its satellite premiere on Sony TV. Yes, the channel bought the rights for a whopping Rs 55 crores. It is one of the highest for any film released in 2015. Directed by Ali Abbas Zafar, Sultan stars Salman Khan, Anushka Sharma, Randeep Hooda and Amit Sadh. It seems the channel has already recovered half its investment. A huge mobile firm and a couple of FMCG companies have tied up for the worldwide premiere. As per a news report, Oppo Mobiles, Colgate and Hindustan Unilever are the firm’s that will be presenting the magnum opus.
Talking about Salman Khan, the episode where he featured on The Kapil Sharma Show got one of the highest TRPs. The channel can now earn from the multiple screenings across its sub channels. We know the impact of Salman Khan on TV. His Bajrangi Bhaijaan premiere on Star Gold and Star Gold HD brought in huge profits for the channel. It aired last year in December and got the highest TRPs ever beating the record held by Aamir Khan’s 3 Idiots. It got a TRP of 15.5. The channel has created a 360 degree advertising campaign to build up the hype for the premiere. We are sure Sony TV will also gave some plans for marketing this film. The channel has been on a major makeover mode this year. We had a bouquet of new shows that topped online TRP charts as well as The Kapil Sharma Show.

In February 2016, Salman Khan broke his own record at the TV box office. Sooraj Barjatya’s Prem Ratan Dhan Payo got a TRP of 16.6 much more than Bajrangi Bhaijaan. It also aired on Star Gold HD.  It seems like Sony TV paid a huge moolah to bag this deal ahead of Star Gold. And the profits are already pouring in.
Sultan along with Rajinikanth’s Kabali were the money spinners for the Indian box office in the month of July this year. It made Rs 300 crore at the Indian ticket windows and Rs 570 cr on a global scale. It was the third film after Aamir Khan’s PK and Salman’s Bajrangi Bhaijaan to touch that mark.

While very few might not have watched Sultan in theatres, we are sure there are millions wanting to see Bhai’s wrestling chops with the family at home. Stay tuned for more updates on BollywoodLife….