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Friday 28 October 2016

Ranbir Kapoor and Aishwarya Rai Bachchan’s Ae Dil Hai Mushkil will earn Rs 15 crore on day 1

Ranbir Kapoor and Aishwarya Rai Bachchan’s Ae Dil Hai Mushkil will earn Rs 15 crore on day 1

Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan's Ae Dil Hai Mushkil has opened fabulously and looks like ADHM will earn Rs 15 crore on day one...

Ranbir Kapoor and Aishwarya Rai Bachchan’s Ae Dil Hai Mushkil will earn Rs 15 crore on day 1

Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan’s Ae Dil Hai Mushkil released today and looks like it has opened fabulously. We revealed to you that ADHM has opened to a 40 per cent occupancy during the morning shows. And even after the afternoon shows kicked-in, Ae Dil Hai Mushkil has continued its great run. In fact, Ranbir and Aishwarya’s film might easily collect Rs 15 crore on the first day.
As trade expert and Editor of Super Cinema, Amul Vikas Mohan revealed to us EXCLUSIVELY, “Ae Dil Hai Mushkil has opened phenomenally. It is really good for a non-holiday release, which is not a franchise. Right now, at 2pm, by which 3 shows in each cinema have been screened pan-India, it looks like Ae Dil Hai Mushkil will have a collection in the range of Rs 12-15 crore, which is great. As per our conversation, Ae Dil Hai Mushkil and Shivaay would collect Rs 25 crore cumulatively, so ADHM is perfectly collecting half of that and so, it is bang on! But having said that, the evening shows have to kick-in still. So the numbers can change and hence, I gave you a range rather than a perfect number. But yeah, I guess Ae Dil Hai Mushkil will open between Rs 12-15 crore on day one, which is great for a non-holiday release. ADHM is a more urban film and has worked very well in multiplexes.
The best part is that Ae Dil Hai Mushkil started on a good note since the first show. As Amul added, “The occupancy rate for Ae Dil Hai Mushkil in multiplexes has been 30-40 per cent. I personally saw the movie at 8.30 in the morning, which was the first show at a premiere theatre in Mumbai. In my particular show, the screen was almost housefull. For an 8.30 show with families, college kids and toddlers, it is really good coz I didn’t expect it to be so full. The opening is good, especially at key multiplexes across India and metros.” 
The audience watching Ae Dil Hai Mushkil has praised the movie and no one had anything bad to say. While the reviews for the film have been mixed, everyone has praised Ranbir and Aishwarya’s performance and Karan Johar‘s direction. In fact, Ranbir-Aishwarya’s hot chemistry is something to watch out for. Only thing is that, you will have to wait till the second half of the movie for that. For those who don’t know, Ae Dil Hai Mushkil, is about unrequited love and we see a love triangle between Ranbir, Aishwarya and Anushka. The movie also stars Fawad Khan, Shah Rukh Khan, Alia Bhatt, Imran Abbas Naqvi and Lisa Haydon. The movie clashed with Ajay Devgn’s Shivaay today, but looks like it is leading in the box office battle till now. 
Anyway, what do you guys have to say about Ae Dil Hai Mushkil‘s phenomenal start at the box office? Tell us about your thoughts in the comments section below! Also check out the title track of the movie right here:


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