It is very logical for xXx: Return of Xander Cage to clash with OK Jaanu, rather than Raees and Kaabil
It's great that Deepika Padukone's xXx: Return of Xander Cage is not releasing on January 20, 2017...
We just revealed to you that Deepika Padukone‘s xXx: Return of Xander Cage
will now release on January 14, 2017. The film was earlier slated to
release in India on January 20, but the makers decided to prepone it by a
week. This could be coz of the fact that Shah Rukh Khan‘s Raees and Hrithik Roshan’s Kaabil
were going to release on January 25 and that would give xXx just a-5
day window to earn its money. So the move to January 14 is sensible,
however Deepika has found herself in yet another battle. Shraddha Kapoor and Aditya Roy Kapur’s OK Jaanu releases on January 13, which means xXx: Return of Xander Cage will have to fight it out with this film.
However, our trade expert – Akshaye Rathi (exhibitor and distributor) feels that this move is very smart and will benefit xXx. As Akshaye reveals to us exclusively, “It is very logical to release xXx: Return of Xander Cage with OK Jaanu because it (xXx) will get that one extended week before Raees and Kaabil take over. In fact, the clash will not affect xXx at all. This is coz OK Jaanu will primarily have a multiplex release with only a few single screens. On the other hand, xXx will go all out. They will be in the Fast & Furious mode, which released everywhere in India. So xXx will go on that route (and benefit).”
But if it had released just 5 days before Raees and Kaabil, then, “It would have been a dicey scenario because the distributors of Raees and Kaabil are regular Hindi film distributors who have clout (power) like no Hollywood studio would. And then obviously it would be a road roller ride. That’s why I think the Viacom (the distributors of xXx in India) guys have planned to release the movie one week earlier in India, which is a very smart move,” adds Akshaye.
What do you guys have to say about xXx: Return of Xander Cage clashing with OK Jaanu? Share your thoughts in the comments section below! Also stay tuned to BollywoodLife for more details about this clash.
However, our trade expert – Akshaye Rathi (exhibitor and distributor) feels that this move is very smart and will benefit xXx. As Akshaye reveals to us exclusively, “It is very logical to release xXx: Return of Xander Cage with OK Jaanu because it (xXx) will get that one extended week before Raees and Kaabil take over. In fact, the clash will not affect xXx at all. This is coz OK Jaanu will primarily have a multiplex release with only a few single screens. On the other hand, xXx will go all out. They will be in the Fast & Furious mode, which released everywhere in India. So xXx will go on that route (and benefit).”
But if it had released just 5 days before Raees and Kaabil, then, “It would have been a dicey scenario because the distributors of Raees and Kaabil are regular Hindi film distributors who have clout (power) like no Hollywood studio would. And then obviously it would be a road roller ride. That’s why I think the Viacom (the distributors of xXx in India) guys have planned to release the movie one week earlier in India, which is a very smart move,” adds Akshaye.
What do you guys have to say about xXx: Return of Xander Cage clashing with OK Jaanu? Share your thoughts in the comments section below! Also stay tuned to BollywoodLife for more details about this clash.
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