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Wednesday 7 December 2016

Is a cameo by Shah Rukh Khan a sureshot formula for success?

Is a cameo by Shah Rukh Khan a sureshot formula for success?

Shah Rukh Khan in a brief role can promise 100 crore film too. He definitely is the lucky charm.

Is a cameo by Shah Rukh Khan a sureshot formula for success?

Shah Rukh Khan‘s Dear Zindagi is doing great business at the box office even after Kahaani 2’s release. It definitely is an Alia Bhatt film but nobody can deny that the superstar’s presence in it helped the film claim the heights it is presently enjoying. That made us wonder, is SRK the lucky charm here? Why we say so? Simple reasoning. Ae Dil Hai Mushkil too had him in just one scene and we know what happened to that film!
Shah Rukh Khan released Fan early this year which was a disappointment. Despite giving one of the best performances in his career, the film failed him. Later he appeared for just one scene in ADHM and the film became a raging hit. It has earned more than 100 crore within days of release. It gave Karan Johar his first 100 crore film. Ranbir Kapoor too ended his long list of flops with this film. Many fans of his watched it to just get a glimpse of him. Remember that bursting cracking incident inside the theatre screening the film? Clearly, you have to give some credit to him for sure.
Next came Dear Zindagi. Now we can’t really call it a cameo because he was present in major part of second half. To be honest, it was a relief to have SRK explain the life’s basics to Alia which we generally don’t see. He just uncomplicates a complicated situation for the actress with those pearls of wisdom and we fall for him more and more. His presence helped the film earn more than Rs. 8 crore on the first day despite getting 1200 screens. Sometimes an actor needs an able supporting cast and SRK was more than that for Alia in DZ. He made all his followers, displeased with Fan, really happy.
Now, let us tell you a few reasons why having SRK in a brief appearance helps the film make an impact.
#First, he is a superstar. He lends that starry aura to a film which is needed to make a project tempting enough to a largest cross section of his fans. SRK not only has fans here but in nearly every country in the world. Imagine the reach even if his role is for a few minutes!
#Shah Rukh is more than just a star. He is a great actor as well. That’s a rare combo. In Bollywood, you are either a star or an actor. He is both which means you get a combo in just one man. He makes scenes worth watching again and again.
#Shah Rukh’s presence will ensure good pre-release buzz. People will be dying to know what he is doing in those few scenes. That’s where your film becomes hot property.
#With SRK in it, good initials are guaranteed. DZ earned over 8 crore on its first day even with 1200 screens. It’s a feat no less!
Clearly, Shah Rukh has become the lucky charm for such films. Also, we feel by being present in consequential films in whatever capacity, he has taken the hype around Raees to gigantic proportions. The trailer released yesterday and his fans celebrated it like Diwali. Even a SRK film needs the right amount of buzz.

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