After all the jokes and trolls, Pierce Brosnan’s paan masala ad now gets banned
Legally and constitutionally, all ads promoting alcohol and tobacco products are banned from all cinema television and electronic media. So where does Pierce Brosnan, once known to us as James Bond, n
Legally and constitutionally, all ads promoting
alcohol and tobacco products are banned from all cinema television and
electronic media. So where does Pierce Brosnan,
once known to us as James Bond, now simply the guy selling Pan Bahar,
hope to go with his new desi avatar? Not very far, says Central Board of
Film Certification (CBFC) chief Pahlaj Nihalani.
“I haven’t seen the ad. But it is very difficult to believe Pierce
Brosnan has done this. Money can hardly be a criteria when you’re
selling death to people. However, he has chosen to do what he has done.
But there is no way we can certify the ad. All paan masala, tobacco,
alcohol ads are automatically and unconditionally banned.”
So Brosnan won’t be seen on national or satellite television? “Absolutely not. Even the liquor ads showing big stars like Shah Rukh and Saif, which pretend to sell non-alcohol products while actually selling the alcohol brand, are illegal. You can’t use a name associated with an alcohol to sell any other product. I repeat, all paan masala ads are banned by the government on all public platforms. So what does Mr Brosnan hope to achieve by doing this ad?” asks Nihalani.
Also after all the jokes and criticisms, the pan masala brand issued a statement which read,
“As we support our country’s ‘Make in India’ campaign, we are proud to have Mr. Brosnan on board and would like to thank him for lending his image for the short film of Pan Bahar and taking the brand to next level while making it classier with his elegance and style. There is rave on social media regarding the new (ad) however we believe there is lack of awareness about the product that Mr. Brosnan has done a short film for – a Pan Masala (Indian mouth freshener) which has Betelnut, Lime, Catechu, Cardamom seeds, Sandal wood oil, and Kewara in it and there is NO Tobacco No Nicotine content in this product. Also confirming there is no tobacco product under this brand name… attached (is) the certificate for the declaration of NO Tobacco, No Nicotine from the brand. We need to convey the same to media so that they are aware of the fact before publishing any negative comments.”
So Brosnan won’t be seen on national or satellite television? “Absolutely not. Even the liquor ads showing big stars like Shah Rukh and Saif, which pretend to sell non-alcohol products while actually selling the alcohol brand, are illegal. You can’t use a name associated with an alcohol to sell any other product. I repeat, all paan masala ads are banned by the government on all public platforms. So what does Mr Brosnan hope to achieve by doing this ad?” asks Nihalani.
Also after all the jokes and criticisms, the pan masala brand issued a statement which read,
“As we support our country’s ‘Make in India’ campaign, we are proud to have Mr. Brosnan on board and would like to thank him for lending his image for the short film of Pan Bahar and taking the brand to next level while making it classier with his elegance and style. There is rave on social media regarding the new (ad) however we believe there is lack of awareness about the product that Mr. Brosnan has done a short film for – a Pan Masala (Indian mouth freshener) which has Betelnut, Lime, Catechu, Cardamom seeds, Sandal wood oil, and Kewara in it and there is NO Tobacco No Nicotine content in this product. Also confirming there is no tobacco product under this brand name… attached (is) the certificate for the declaration of NO Tobacco, No Nicotine from the brand. We need to convey the same to media so that they are aware of the fact before publishing any negative comments.”
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