Chull to Angreji Beat: Bollywood’s love for Punjabi hits explained
Alia Bhatt and Sidharth Malhotra in a still from Kapoor & Sons.
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But what is it that makes listeners click with the songs instantly? “Punjabi music has been the source of Bollywood tunes for the longest time. Since these songs are catchy and melodic, when they are remade in Hindi and given a more commercial production value, they always work, as they reach a wider Hindi film audience,” says music composer Arko Pravo Mukherjee.
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In the recent past, songs like Tung Tung Baje from Singh Is Bliing (2015) and Soch Na Sake from Airlift have been the refurbished versions of hit Punjabi numbers. “When you use a popular track, its connect with people is immediate. So, you don’t have to spend a lot of energy and money on making it popular. Today, when you have to get the audience’s attention, such songs help break the clutter and stand out,” says trade analyst Taran Adarsh.
Watch: Alia, Sidharth groove in Chull from Kapoor & Sons
But, as Shakun admits, “It’s a double-edged sword. You can’t afford to disappoint the fans of those songs. So, you have to work on it and take it up a notch.” Singer Divya Kumar, too, admits that this “trend is growing fast”, and that “eventually, if that’s what the audience and listeners like, then why not?”
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