Salman Khan's Prem Ratan Dhan Payo claims Bollywood debut record
Salman Khan's Prem Ratan Dhan Payo claims Bollywood debut record
In this week’s roundup of the global box-office scene: • Salman Khan and Fox Star’s new record is a matter of box-office interpretation • Spectre sets record for 2D opening in China • Michael Fassbender still yet to open a top-level movie after Steve Jobs tanks
Salmania in the house … Sonam Kapoor and Salman Khan in Prem Ratan Dhan Payo.
Photograph: 20th Century Fox/Everett/Rex Shutterstock
Salman Khan’s stellar year (box office-wise – let’s not dwell on the other stuff) continued with his new romantic drama Prem Ratan Dhan Payo
opening at approximately 130 crore ($19.7m). Distributors Fox Star are
spinning this as the highest Bollywood debut weekend ever: true, if you
ignore the fact that this figure is for four days. Counted over the more
typical Friday to Sunday frame, 89.3 crore actually clocks in as
Bollywood’s sixth strongest start, with 2014’s Happy New Year (108.9
crore) and 2013’s Dhoom 3 (107.6 crore) still heading the list. All this
follows Indian box-office sources; rather confusing was Fox Star’s
claim on Sunday night, via the Rentrak chart below, that Khan’s film had
done $27m domestically, which would be a ridiculous 178 crore.
Presumably this is a gross figure being used to create an impression of a
crushing new record for Prem Ratan Dhan Payo (Indian box-office
statistics, including the previous benchmarks supposedly beaten, are
usually marked up net). Anyway, fixating on Bollywood does a disservice
to July’s Telugu blockbuster Baahubali,
the broad-shouldered outsider that with 140 crore is still India’s
highest opener ever (whichever Prem Ratan figures you use) on a mere
three-day count.
Whatever the truth, there’s no doubting that “Salmania” is more than
intact after the star’s recent legal wrangles. He broke easily into the
vaunted 100-crore ($15.1m) club during Eid in July with cross-border
Indian-Pakistan tearjerker Bajrangi Bhaijaan
(102.6 crore); the film wound up becoming Bollywood’s second most
successful worldwide on 626 crore. Now Prem Ratan Dhan Payo – a Prince and the Pauper-style romance
in which Khan reprises the Prem naif he has played several times for
director Sooraj Barjatya – has done the same for Diwali, and presumably
the Hindu demographic. Its three-day Indian debut looks a little shy of
Bajrangi’s. The latter film, though, was especially strong overseas, and
Prem is also holding its own there: the same $2.4m opening in the
States; $1.5m (a Bollywood record) against Bajrangi’s $1.1m in the UK.
So Khan – still in the hallowed group of Indian megastars along with
fellow Khans Aamir and Shah Rukh – has the ninth 100-crore film of his
career, and looks a shoe-in for the Bollywood top 10 list once more.
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